What is Copywriting?
Copywriting, when properly done, is more than simply putting text about your products or services on your website. It is the crafting of words and ideas that persuasively promote your products and services.
Good copywriting:
- Should get your visitor’s attention quickly.
- Should be relevant and targeted to your site visitor
- Should focus on a benefit to the visitor
- Shows how use of your product or service will help them reach their target or goal
- Should be free from unnecessary technical jargon and should be conversational in tone
- Should have a logical flow that involves a call to action
When properly done, copywriting can also improves your Search Engine Optimization (SEO) efforts. Good copywriting engages not only your visitors and prospects, but also the search engines through carefully selecting and using appropriate keywords for your site and targeted landing pages on your site.
At Poiema Design, we work closely with our clients to create and implement effective as well as SEO friendly websites.
