Search Engine Optimization
Website owners need to realize that their sites are seen by two sets of eyes. One set of eyes is people who come across your site on the web. In other words, other people. The second set of eyes are the “eyes” of the search engines. The more this second set of “eyes” see your site, the more the first set of eyes will find and see your site. Websites in highly competitive markets often spend as much, and sometimes far more, for SEO as they do for the actual design of their sites.
Good SEO will also look at how quickly your page loads. If it takes too long, Google and other search engines will down rank you. If your site is not mobile friendly, you will be down ranked as well. Do you have sufficient text, typically at least 300 words or more, that can be indexed by the search engines? Do you link to other content within your site that is relevant? Do you link to other relevant content on the web?
SEO is a complex area, but done properly, it can yield substantial benefits for your organization.
Ultimately, while you want to increase the “number of eyeballs on your site”, what is crucial is getting the people to your site who are looking for what you have to offer. If your business is local, having lots of traffic from another country or another state is pretty useless, isn’t it? What is important is driving the right people, those in your market area and who are looking for what your business offers, to your site.
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