If we think theoretically, we can assume that one person is able to make a normal website. Moreover, nowadays there are many ready-made tools and template solutions for this purpose.

Front-end website developer

He is also a layout designer. Unfortunately, a website development team cannot do without such a specialist. The main task of a front-end developer is to implement layouts drawn by a designer in HTML using CSS and scripts.

Back-end website developer

He is also a programmer. He is also an integral specialist in the website development team. The task of the backend is to realize all the ideas of the designer, making them working, functioning tools, and combining them with the layout. Thanks to the programmer, the website is able to solve applied tasks, such as ordering, purchasing and paying for goods, integrating with CRM, sending data to the server, administration, etc.

SEO specialist

He is also a SEO specialist. Another person that the team needs to create a website. The task of an SEO specialist is to optimize the results of the developers’ work so that the website they create is attractive to search engines and promoted in organic, free search.

Web designer

Creates UX and UI design of the website. It can be either two different specialists who do their work separately or a universal “fighter” who creates a layout ready for layout.

Internet marketer

This is the person who can formulate a strategy for the development of a website on the Internet. Without a marketer, it is not easy to choose the right vector of project promotion. The main task of this specialist is analytics:

• studying the needs of the target audience,
• forming a strategy and an optimal set of promotion tools,
• understanding of processes: what, how, and at what stage should be implemented during the development and after the project release.

Project Manager

As we have already found out, a website development team includes different specialists, each of whom has his or her own range of tasks, speed of work, temperament, etc. And this team, as practice shows, needs control. Therefore, a project manager is needed to maintain communication both within the team and with the customer.

Content manager

It is difficult to imagine website promotion without filling it with useful, relevant information. Therefore, a content manager is often involved in the team. His or her job is to add texts, images, photos, videos, and other content to the website, as well as to design new pages.

Copywriter

A specialist who is also often hired to work with a project. His task is to write unique, expert texts that are relevant to the website’s topic according to the terms of reference received from the SEO specialist. As practice shows, the functions of copywriter and content manager are often performed by one person.

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How to test the adaptive web design?

You can test the adaptivity of the site in two ways. Open the page, try to reduce its width and height. If the blocks are rearranged by resolution and there is no horizontal scrolling of the page, then the site is adaptive.

Why do I need adaptive site design?

1. It is convenient.
   Adaptive site can be used from any device, which increases the convenience of navigation through pages. There will also be obvious benefits for you:

Development and support of an adaptive site is quick, easy and inexpensive;
All pages of the site in the case of the flexible version are available in one URL, which initially gets rid of a number of problems in SEO-promotion, complicated, double content and convenience for users.
Adapted for mobile devices gadgets when loading looks nice, retains its design and structure.
But it should be understood that the adaptive site has its own disadvantages:
Adaptation of the resource involves the exclusion of some graphic and technical elements in order to improve the usability for visitors.
Slow loading of the site due to the large weight. Even if you exclude all the technical and graphic components that add weight to pages, adaptive website is still slower to load compared to the download speed of the standard version of the website on a PC, or a separately developed mobile version;
The inability to make a link to the full version of the web page (in the case of the mobile version, it is possible).

2. It’s profitable.
   The number of mobile users is increasing every year, which increases traffic to the adapted resource, increasing conversions and profits of the company.
3. It’s promotable
   Non-adaptive resources are much worse ranked in the results of Google search results when searching from a mobile gadget.
4. It increases audience loyalty
   Mobile user, choosing from two sites of the same niche, will give preference to the one that is adapted for his gadget.
   The difference between the adaptive version of the site from the mobile version
   Unlike the resource, which is adapted and has one URL, the mobile version is created on a subdomain. The mobile version of the site implies maximum simplification of the page, getting rid of some of the content and functionality.

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The development process is clearly divided into stages that must be implemented within the project. Let’s take a closer look at them.

Here are the main stages of web development:

Analysis of the brief and writing of the technical task
A brief is a document, a kind of questionnaire that is filled in by the client. In the brief, the client indicates his wishes regarding the design, functionality of the site or application, and other project details. Based on the brief, managers of an IT company draw up a technical task for developers.

Prototyping
An important stage, especially for large projects. A prototype is a diagram of all or several pages of a website in the form of a sketch or HTML document that shows the interactions and structural elements of the future website: menus, buttons, forms, etc.

Design development
At this stage, the designer draws the pages of the resource. Today it is important that a website has not only a desktop version but also a mobile one. A constant requirement for design is a “friendly” intuitive interface. That is, when the user can easily and quickly find the necessary information on the site.

Programming
Front-end developers turn layouts with design into interactive web pages using the HTML language (in fact, they turn a picture into code). Back-end developers combine/integrate the designed web pages with the database and content management system. Their task is to make the site not just a coded picture, but to turn it into a full-fledged functional working tool.

Testing
The resource is tested for compliance with the design layout, speed, optimization for mobile devices, and display in different browsers. The final quality check is an assessment of the finished product from the point of view of both the programmer and the user. We test the functionality: whether we can make a purchase, whether payment is made, whether letters are received, etc. The overall performance of the project is tested.

Website content
This is the responsibility of the content manager, site owner, or IT company. This is the stage when the site comes to life and becomes unique. It begins to “tell” why it was created, what goods and services can be provided.

Website deployment
At this stage, the development company helps the client to choose a hosting (a place on the Internet) and get a domain (a resource address) – two points necessary for website deployment. After that, they transfer the site to this hosting. The resource is opened for search engines. And it goes through the stage of final testing after the transfer.

Promotion of the resource
SEO specialists, SMM managers, and targeting specialists are engaged in the comprehensive promotion of the resource: they analyze its work, draw up a strategy for internal and external optimization, and implement it.

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Start looking for an idea and a niche for a website

To begin with, decide with what purpose you plan to create a website. There will be a commercial activity for which you need to start creating an online store or a directory site, a corporate website or a website lending. Evaluate the scope of the intended range, offerings, capabilities and strengths of the activity. Maybe you want to make useful and interesting content for people? Then an information portal or blog will suit you, but before that, be sure to assess the importance and value of the information that is supposed to be delivered to the reader, how interesting, popular and unique it is on the Internet.

Think through all the details and nuances that may become a motivation for future buyers to choose you. It is important to carefully and consciously approach the ideas of the niche, analyze its goals, purpose, relevance in the region or country. Think about how promising the activity is, who the site will be created for, what functions it will perform and solve problems.

Detailed analysis of the niche before developing your site
The effectiveness of the site depends on the right approach to analyze the business, the selection of the type of site, identifying the target audience, finding suppliers.

Before you start creating a website you need to decide what method you are going to monetize the traffic that comes to your site, what type of website to create for the selected activities and whether in general it is possible to make money on what you want to do.

Top 5 valuable tips, following which you will not go bankrupt on the selected type of activity:

• Analyze the number of inquiries for your type of activity that people type online in a month.
• Evaluate the commercial factor of the queries. If you want to start selling a product or service, the first thing to look at is how many queries with the prefixes “buy”, “order”, “price”, “cost”, “price”.
• Consider the possibility of seasonality of your business. If you want to start generating a steady income, you need to choose a niche that is popular at any time of the year.
• Estimate the net profit per sale. For example, you can sell a very expensive product, but end up with pennies in net profit, because the main amount goes to the purchase of the product itself.
• It is necessary to take into account the competition on the Internet in the creation of the site. In some niches (e.g., euro windows), the competition is incredibly high.

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