Website promotion is a technically complex process that consists of many tasks and stages that require a professional approach. The main goal is to increase traffic and improve the position of the company’s web resource. Different strategies can be used for promotion, but one of the most effective is search engine optimization (SEO).
SEO is characterized by the following advantages:
- High competitiveness. You can’t succeed in online business if you neglect SEO. If you do not care about search engine optimization, your potential customers will find goods and services on the websites of your competitors. Working with SEO allows you to bring your website to the top for certain queries.
- Sustainable results. If the search engine promotion strategy is chosen correctly, you can achieve good results in maintaining high positions. Once your company is in the TOP, it will be able to get customers steadily for a long time.
- Good return on investment. In the long run, high coverage of potential customers will allow your company to make an order of magnitude more sales with much less investment in SEO. It doesn’t take much time, effort, and money to maintain your position in the top rankings. For comparison, contextual advertising costs generally remain at the same level throughout the entire advertising campaign. If it is a competitive niche, you have to raise your bids to get the best results.
- Increase the reach of potential users. To search for a particular product, a person usually needs to browse dozens of pages with results. As practice shows, users usually pay attention to the stores that are on the first and second pages of the search results. If your site is not there, then even if you offer high-quality and affordable goods, you will lose to your competitors.
- Increase brand loyalty. Website promotion provides an influx of higher quality traffic from search engines compared to that provided by contextual advertising. People trust organic search results more. Recently, users are quickly getting tired of advertising because it often does not meet their expectations. If a person is looking for a certain product and finds it through search, it increases trust and loyalty to the store or company.
Search engine promotion increases conversion and brand awareness. A well-implemented strategy will attract steady traffic to your website.
