The main visual elements that you should pay attention to when designing:
- layout (the placement of content on the site will affect both functionality and appearance)
- fonts (they should be easy to read);
- spacing (the interval between each element on the site should be properly selected);
- colors (the color of the site should match the style of your brand);
- shapes (use of graphic elements);
- videos (background videos will help to create the necessary atmosphere, present your product, etc;)
- images and icons (images should be of high quality, reflect the essence of your content, and be optimized).
The main functional elements that will contribute to the creation of a good web design are
- navigation (it should be convenient and easy to use);
- speed (the site should be optimized);
- animation (helps to keep the user on the site).
In general, web design combines a large number of components – graphic design, user interface design, content creation, and search engine optimization. A good web design should combine a pleasant interface, the right color scheme, user-friendly interface, and navigation.
When designing your website, avoid distracting backgrounds, inappropriate links and buttons, don’t play audio automatically, don’t underline text without built-in snares, and avoid pop-ups. And most importantly, your website should be mobile-friendly.
