At this stage, many entrepreneurs face a dilemma: order website development services from a digital agency or turn to a freelancer. The second option is cheaper in 80% of cases, and this is what initially attracts them. After all, it allows you to save money, and at the start of a business, this is a priority factor for many customers.
If we think theoretically, we can assume that one person is able to make a normal website. Moreover, nowadays there are many ready-made tools and template solutions for this purpose.
Front-end website developer
He is also a layout designer. Unfortunately, a website development team cannot do without such a specialist. The main task of a front-end developer is to implement layouts drawn by a designer in HTML using CSS and scripts.
Back-end website developer
He is also a programmer. He is also an integral specialist in the website development team. The task of the backend is to realize all the ideas of the designer, making them working, functioning tools, and combining them with the layout. Thanks to the programmer, the website is able to solve applied tasks, such as ordering, purchasing and paying for goods, integrating with CRM, sending data to the server, administration, etc.
SEO specialist
He is also a SEO specialist. Another person that the team needs to create a website. The task of an SEO specialist is to optimize the results of the developers’ work so that the website they create is attractive to search engines and promoted in organic, free search.
Web designer
Creates UX and UI design of the website. It can be either two different specialists who do their work separately or a universal “fighter” who creates a layout ready for layout.
Internet marketer
This is the person who can formulate a strategy for the development of a website on the Internet. Without a marketer, it is not easy to choose the right vector of project promotion. The main task of this specialist is analytics:
- studying the needs of the target audience,
- forming a strategy and an optimal set of promotion tools,
- understanding of processes: what, how, and at what stage should be implemented during the development and after the project release.
Project Manager
As we have already found out, a website development team includes different specialists, each of whom has his or her own range of tasks, speed of work, temperament, etc. And this team, as practice shows, needs control. Therefore, a project manager is needed to maintain communication both within the team and with the customer.
Content manager
It is difficult to imagine website promotion without filling it with useful, relevant information. Therefore, a content manager is often involved in the team. His or her job is to add texts, images, photos, videos, and other content to the website, as well as to design new pages.
Copywriter
A specialist who is also often hired to work with a project. His task is to write unique, expert texts that are relevant to the website’s topic according to the terms of reference received from the SEO specialist. As practice shows, the functions of copywriter and content manager are often performed by one person.
