Social networks
You can also promote your website through social networks, and in most cases it gives a good result. The first stage of promotion is free. To get started, it is enough to create an account and regularly post there with a direct link to the site. It should also be present in the account description.
If you create interesting, engaging content, the number of subscribers will gradually increase, and with them the number of potential customers. In this case, it is recommended to work for those who use social media as an auxiliary tool for developing and maintaining their brand.
Affiliate programs
Affiliate programs involve two parties:
- sponsor: a business that organizes an affiliate program to promote its products or services;
- partner (agent): a program participant who places promotional materials on his or her website.
The format of cooperation and payment model may vary. It all depends on the company’s business goals:
Increase brand awareness – the sponsor pays for the ad impressions;
traffic to the website – the partner earns on each click from the user’s resource to the advertiser’s website;
direct sales – an agent receives a reward if a person follows his or her referral link and places an order.
Display advertising
Display advertising campaigns provide advertisers with a great opportunity to announce their product to the target audience and thus significantly increase traffic to their websites. In practice, it looks like placing promotional content on side resources. Usually, popular online publications, news sites, movie trackers, and other frequently visited resources are used for this purpose.
Unlike contextual advertising, display advertising does not work to sell “here and now” but to increase brand awareness.
Types of display advertising:
- banners
- video clips;
- page branding.
Launching this type of advertising involves spending significant budgets: because this type of promotional materials should be placed on donor sites with big names and high popularity among Internet users.
Email marketing
Sending emails can be an unobtrusive reminder of the company’s product to the customer. However, there is one important condition: the recipient must first consent to the newsletter, otherwise it will be considered spam.
Price aggregators
Price aggregators are websites that collect offers from hundreds of online stores in the country, with the ability to filter products by popular criteria and choose the best option.
In order to increase the competitiveness of goods or services on similar resources, it is necessary to constantly monitor the level of declared prices compared to other offers, as well as to track the quality of customer reviews.
Successful website promotion is the result of the work of a whole team of specialists who work together to develop a promotional strategy and implement it correctly. At this stage, it is important to eliminate those methods that will definitely be unproductive and focus on the most promising options.
