When developing the design of the site you should be guided by the tasks of the resource and how people will be more convenient to use it. Then you will not wind up unnecessary and make a user-friendly site that will bring traffic and conversions.
Before you design a website, you need to prepare: set goals, choose its type and the platform for its creation.
Determine the purpose, for example:
The purpose of a portfolio site – applications for collaboration. It should demonstrate how the specialist is able to solve business problems.
The purpose of the store site is to maximize sales. It needs to show merchandise in a favorable way and encourage to buy.
The purpose of the site-blog – constant traffic. With its help, we encourage the reader to consume more content and do it regularly.
For the site design to work effectively for these purposes, we must first think about the users. For example, the buyer on the site of an online store wants to spend money profitably. Before he decides to buy, he collects all the information: look at the characteristics, photos and videos, read reviews, choose the size and equipment, study the warranty, compare products and set aside in Favorites. So, in the design of product cards you have to take into account all these actions.
Another example – a potential customer came to see your portfolio. He wants to see the solution to specific problems: a small number of the best works and their effectiveness for the business, customer feedback. He does not have time to flip through endless galleries of all your work and read the biography since school achievements.
When designing a site think about the people who will use it. They need to smoothly and comfortably walk through the site to your designated goal. Don’t forget that your goal should coincide with the needs of CA.
Choosing the type of site
When you’ve set your goals for yourself, you can choose the type of site you want to design for. The choice is small: a landing page or a multi-page site.
A landing or landing page is such a mono-site that is dedicated to one subject and has only one CTA. For example, a conference page with a “Register” button. The content would likely include a description of the conference, a list of speakers and papers, and the main talking points about why it’s worth coming.
A multipage is a site in the classic sense, with a hierarchical structure. There is a main page, sections, subsections, and so on. Multipage is useful in all other cases: a corporate site, an online store, a company site, a blog, a portfolio, a news portal.
Choice of platform for the site
Now it’s time to choose a platform for the site. Of course, you can order the development of a turnkey website or find a programmer, combine it with a designer, order a self-written platform and rent a hosting to place the site. Then the resource will be fully administered – will be able to realize any design ideas and make the site of any structure, which is sometimes impossible to do on ready-made CMS.
