To begin with, let’s discuss what is a flexible website (adaptive web design). This is a page design that provides a correct and convenient presentation of the site for mobile users. Adaptive web-site is automatically adjusted to the size of the browser window. The purpose of responsive web design for electronic gadgets – the universal presentation of the site. This means that there is no need to configure the site for a particular type of gadget, responsive web resource is properly displayed on all mobile devices, laptops, and even on TV. In this case, surfing the resource will be equally convenient on any device and the user does not need to increase the selected blocks, so as not to click on the wrong button.
How to test the adaptive web design?
You can test the adaptivity of the site in two ways. Open the page, try to reduce its width and height. If the blocks are rearranged by resolution and there is no horizontal scrolling of the page, then the site is adaptive.
Why do I need adaptive site design?
- It is convenient.
Adaptive site can be used from any device, which increases the convenience of navigation through pages. There will also be obvious benefits for you:
Development and support of an adaptive site is quick, easy and inexpensive;
All pages of the site in the case of the flexible version are available in one URL, which initially gets rid of a number of problems in SEO-promotion, complicated, double content and convenience for users.
Adapted for mobile devices gadgets when loading looks nice, retains its design and structure.
But it should be understood that the adaptive site has its own disadvantages:
Adaptation of the resource involves the exclusion of some graphic and technical elements in order to improve the usability for visitors.
Slow loading of the site due to the large weight. Even if you exclude all the technical and graphic components that add weight to pages, adaptive website is still slower to load compared to the download speed of the standard version of the website on a PC, or a separately developed mobile version;
The inability to make a link to the full version of the web page (in the case of the mobile version, it is possible).
- It’s profitable.
The number of mobile users is increasing every year, which increases traffic to the adapted resource, increasing conversions and profits of the company. - It’s promotable
Non-adaptive resources are much worse ranked in the results of Google search results when searching from a mobile gadget. - It increases audience loyalty
Mobile user, choosing from two sites of the same niche, will give preference to the one that is adapted for his gadget.
The difference between the adaptive version of the site from the mobile version
Unlike the resource, which is adapted and has one URL, the mobile version is created on a subdomain. The mobile version of the site implies maximum simplification of the page, getting rid of some of the content and functionality.
